consumer frugality

US CONSUMER : Frugality

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source : Liscio Report

Wal-Mart CEO said yesterday that “Our customers have been under a real strain” and that the paycheck cycle has ” been more exaggerated and pronounced in recent months”

He added “This new focus on frugality and especially on the deferral of purchases for things that are not needed right now, are the New Normal… I do not believe this will change as the Economy gets better. The deferral of purchases will be with us for a long,long time ”

Do you remember our last post about THE NEW NORMAL ? http://www.lateralthinking.biz/the-new-normal.html

We believe that the new focus on frugality by the US consumer will persist for a long time…


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